My Marketing Plan for Your Listing

I'm not waiting for another agent to sell your listing for me. I have a plan!

My plan is to put your listing in front of as many potential buyers as is possible. The more often your house is shown, the more likely we are to find the buyer who is willing to pay the highest price possible for your property. And the sooner we can achieve that goal, the faster you can move ahead with your plans.

To achieve that end, the following steps will be taken to assure that your listing is highly visible and that you are constantly informed of where we are in the plan, how many showings your property is getting, and the feedback we are getting from the agents and buyers who are viewing your listing:

Pricing Assistance - To be sure that your property is competitively priced, I will provide you with a Current Market Analysis or CMA. My goal is for you to understand the elements of the market in your area that can influence the market value of your property. I want to help you establish a list price that will help your property sell for the highest price possible in the shortest time possible. I use information from an MLS market report that shows sales activity in your area for the last 6 months to create your market analysis. I will factor in extra features that your property may have or improvements that you have made so that you will be able to see what the market should be willing to pay for your house. My analysis will also show you how long your house might be on the market. What do I do differently is my homework. I preview every property, and if you're interested, take you with me to every house in your subdivision that will be considered "competition." This way, you and I will see exactly what potential buyers will see BEFORE your house hits the market. As part of the market estimate, I also provide a closing cost estimate that will give you a good idea of your closing cost and what you can expect to net from the sale. This is what you really want to know...the bottom line!
Prepare your home for the market - My recommendations for improvements or repairs are included as a part of my analysis of your property. These suggestions are designed to maximize your profit from the sale. Sometimes I find hidden problems that will eventually show up on an inspection report and give a buyer leverage in negotiating a lower sales price. It's always less expensive to make repairs before you enter into a contract. And I'll recommend contractors or vendors to provide any services you might need to prepare your house for the market.
Prepare and sign the listing agreement - You're hiring a team. My Keller Williams team works with you to market your property. The listing agreement is the contract that puts us to work for you.
Enter property details and photographs in MLS - Sure it seems like the basics, but just go into the public side of the MLS and see how often agents don’t get this right. If your property is not entered correctly, the searches that agents and individuals run won't find your listing. And when it comes to photographs, more is always better. Quality pictures of your property help buyers and agents select your property to view from the hundreds that may be available. Many agents only enter one photograph. Some don’t provide any. One of the options that buyers often use when searching online for properties is to view only properties that have multiple pictures. Before moving to real estate in 2001, I spent twenty-five years in photography, television production, and advertising. I appreciate the value of visual images.
Place the Keller Williams sign on your property - Keller Williams red signs are sprouting everywhere. This sign tells agents and buyers that you are serious about selling your property and have chosen the third largest and fastest growing real estate company in the country to market your listing.
Place a lock box on your property - I want agents to have easy access to your listing. I use Supra lock boxes because they provide electronic monitoring of every entry into your home.
Register your listing with CSS - Centralized Showing is a service that I provide for your listing. This creates one central coordinator for agents who wish to show your house to call. CSS then calls you to schedule the appointments or approves showings according to your pre-approved requirements. You don't have to worry about scheduling showings or contacting me or other agents.
Set up your feedback portal - CSS provides one more valuable service when I set up your internet access to the agent feedback system. You can log into your CSS account and read the feedback from buyers agents who have shown your property. Agent and buyer feedback helps you monitor what buyers like and dislike about your property, so that you can make adjustments to meet the buyers needs and sell your house faster. You can also view your showing schedule and monitor what agents are showing your listing. The agent side of this CSS tool lets me send an automatic request for feedback every time it is shown. It also allows me to broadcast price changes or special notices to every agent that has ever scheduled your property for a preview or showing.
Create your home on the web - More and more buyers are visiting the internet before they visit any properties. More that 80% according to the National Association of Realtors. I make sure your listing is featured on the web. In addition to MLS web links, your listing is available through all of the popular search engine real estate search tools. I upgrade your information to a Showcase Listing on Realtor.com. the most popular buyer search tool in the country. Buyers run thousands of searches daily on Realtor.com for properties across North Texas . Showcase Listings make your property stand out in the search results and provide buyers more photos and more information than standard listings. You property is also featured on my personal real estate web site CommittedService.com where I can make additional photos and documents available to buyers. This web site is the one that will be included on a sign rider and all advertising for your listing.
Create your Virtual Tour - A virtual tour of your property is just another way to stand out in the search results and provide buyers a more intimate view of your house. My virtual tours are available on Realtor.com search results, in the MLS and on my personal web site.
Create a Floor Plan of your listing - Your listing is competing with new construction for buyers attention. Every builder provides detailed spec sheets and floor plans of their homes. In order to compete on the same level I provide you with the same service.
Prepare your property flyer - I create a custom flyer to showcase the features of your property. It contains the basic information about your listing and enough photographs to give prospects a taste what they will see when they schedule a tour. The flyer also includes my toll free number and the extension for your listing's recorded information.
E-mail area agents - Depending on the area and the property, 300 to 800 agents will get an e-mail version of your property flyer. This is a wake up call for those agents who may have buyers, but haven't checked their property searches lately for new listings.
Schedule our office tour - I'll schedule you property for our office tour. This is another way we work as a team to get your listing sold. Agents from my office tour listings weekly to make sure we are familiar with the market and our own listings. By touring your house, agents are often reminded of a buyer they are already working with who might be interested in your property. They also provide invaluable feedback to you about the presentation of the house, things that you might do to make your listing more saleable, and pricing recommendations to make sure you are positioned correctly in the market.
Add your Featured Listing to www.McKinneyKW.com - Because of my expertise in advertising and web information, I have created a new web site for Keller Williams North Collin County. This new broker web site has its own advertising budget to draw buyers to the site to take advantage of our map based property search and other services. Every page on the site includes our Featured Listing which is a rotating slot for our listings. Your listing will go into the rotation on this site for additional exposure to buyers.
Network with other agents - Nothing beats word of mouth advertising. You gain the advantage of my relationship with the 156 other agents in my office, other Keller Williams offices, other real estate companies and area realtor associations.
Reverse prospect for buyers - The MLS system has a feature that I can use to search for agents who have searches registered for their buyers. Sometimes your property may not fit all of the criteria that the agent has established, or perhaps they aren't looking in the right area. By reverse prospecting, I can broaden their search and perhaps open their eyes to your property.
Be a host - It may be an open house, or a luncheon for realtors. Different properties require different methods and I use whatever will get the most agents or qualified buyers to tour your listing.
Follow up with prospects - A realtor can collect hundreds of prospects from listings, but if they don't follow up with those leads, they can miss the one buyer who was right for your property. I personally follow every lead and I often check back with them a few weeks later to see if they are still looking for a property.
Follow up with you - The number one complaint from sellers about their listing agent is "I never hear from my agent!" Unfortunately some agents are so busy generating more listings that they don't serve the clients that they already have. My philosophy is based on service. If I take care of my clients, then my clients will refer me to their friends and associates and I won't have to spend all my time generating new clients. Keeping you informed of showings, feedback, and market activity is my responsibility. So is keeping you up to date on where I am in my marketing plan. Some of my information systems are automated or client accessible, but I'm also personally reachable. You will have my cell number. If I miss your call, it is only because I'm on another call or assisting another client. I will always get back to you promptly. My cell phone is on if I'm awake and I don't mind answering your questions anytime of the day or night.